Privacy Policy

1. Data Controller

For the purposes of applicable data protection legislation, jili44 is the data controller responsible for personal data collected through jili44.asia. "jili44", "we", "us", and "our" refer to the operator of the jili44 platform as licensed under its international gaming licence. Our designated data protection contact can be reached at [email protected].

2. Personal Data We Collect

jili44 collects the following categories of personal data from players and platform visitors:

jili44 does not collect sensitive categories of personal data (such as racial or ethnic origin, health data, or biometric data) beyond what is strictly necessary for age and identity verification in compliance with our licensing obligations.

3. How We Collect Your Data

jili44 collects personal data through the following means:

• Direct interactions: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or participating in promotions;
• Automated technologies: Technical and usage data collected automatically when you access jili44.asia, including via cookies, web beacons, server logs, and analytics tools;
• Third-party sources: Identity verification providers, payment processors, fraud prevention services, and publicly available sources where permitted by law to verify the accuracy of the information you have provided.

4. Purpose and Legal Basis for Processing

jili44 processes your personal data for specific, legitimate purposes. The primary purposes and their corresponding legal bases are:

• Account creation and management — Necessary for the performance of our contract with you as a registered player;
• Identity and age verification (KYC) — Legal obligation under our gaming licence and applicable AML regulations. Players must be 21 or over;
• Processing deposits and withdrawals — Necessary for the performance of our contract and to comply with financial regulatory obligations;
• Fraud prevention and security monitoring — Legitimate interest in protecting the platform and other players from fraudulent or abusive activity;
• Responsible gaming monitoring — Legal obligation and legitimate interest in identifying at-risk players and providing appropriate interventions;
• Marketing communications — With your consent, jili44 may send you promotional materials relating to jili44 products and offers. You may withdraw consent at any time via your account settings;
• Platform analytics and improvement — Legitimate interest in understanding how the platform is used to improve functionality and user experience;
• Regulatory compliance and reporting — Legal obligation to retain records and report to licensing authorities and law enforcement as required.

5. Data Sharing and Disclosure

jili44 does not sell, rent, or otherwise commercially disclose your personal data to third parties. We share data only in the following circumstances:

• Service providers: Third-party companies acting as data processors on our behalf, including KYC/AML verification providers, payment processors (such as FPX operators, e-wallet providers), IT infrastructure suppliers, and customer support platforms. These processors are contractually bound to process data only on jili44's instructions and in accordance with applicable data protection law;
• Regulatory and law enforcement authorities: Where required to comply with a legal obligation, court order, or official regulatory request under jili44's licensing jurisdiction;
• Self-exclusion registers: Where required under our licensing obligations, jili44 may share the identity of self-excluded players with other operators participating in a shared exclusion programme to prevent access to gaming;
• Business transfers: In the event of a merger, acquisition, or sale of substantially all assets of the jili44 business, your data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

6. Cookies and Tracking Technologies

jili44 uses cookies and similar tracking technologies to operate the platform effectively and improve your experience. The categories of cookies we use include:

• Strictly necessary cookies: Required for the platform to function. These include session authentication tokens, security cookies, and load-balancing cookies. These cannot be disabled without impairing platform functionality;
• Functional cookies: Remember your preferences, such as language settings, last-played games, and responsible gaming settings;
• Analytics cookies: Collect anonymised data about how visitors use jili44.asia to help us understand traffic patterns and improve the platform. We use privacy-respecting analytics tools that do not share your data with third parties for advertising purposes;
• Security cookies: Used to detect fraudulent login attempts, bot activity, and other threats to account security.

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect platform functionality. jili44 does not use third-party advertising cookies or retargeting pixels.

7. Data Retention

jili44 retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory obligations. Specific retention periods include:

• Account and KYC records: Retained for a minimum of 5 years following account closure, as required by AML regulations;
• Transaction records: Retained for a minimum of 5 years from the date of the transaction;
• Support and communication records: Retained for 3 years from the date of the interaction;
• Marketing consent records: Retained until consent is withdrawn, plus 12 months to demonstrate compliance.

After applicable retention periods expire, personal data is securely deleted or anonymised in a manner that prevents re-identification.

8. International Data Transfers

jili44 operates internationally and your personal data may be processed on servers located outside Malaysia. Where data is transferred to countries that may not provide the same level of data protection as Malaysian law, jili44 ensures that appropriate safeguards are in place, including contractual protections with data processors and, where applicable, reliance on recognised transfer mechanisms. By using the jili44 platform, you consent to such international transfers subject to the protections described in this Policy.

9. Your Data Rights

Subject to applicable law and our regulatory obligations, you have the following rights in respect of your personal data held by jili44:

• Right of access: Request a copy of the personal data jili44 holds about you;
• Right of rectification: Request correction of inaccurate or incomplete personal data;
• Right to erasure: Request deletion of your personal data, subject to our legal retention obligations;
• Right to restrict processing: Request that we limit how we use your data in certain circumstances;
• Right to data portability: Receive a copy of your data in a structured, machine-readable format;
• Right to object: Object to processing based on legitimate interests, including profiling for marketing purposes;
• Right to withdraw consent: Where processing is based on your consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the jili44 data protection team at [email protected]. jili44 will respond to verified requests within 30 calendar days. Identity verification will be required before processing any data rights request.

10. Children's Privacy

The jili44 platform is strictly for individuals aged 21 years and older. jili44 does not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been collected from an individual under 21, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered an account on jili44, please contact our support team immediately.

11. Security Measures

jili44 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit;
• Encryption of sensitive data at rest using AES-256 or equivalent standards;
• Role-based access controls limiting employee access to personal data on a need-to-know basis;
• Regular security audits and penetration testing of platform infrastructure;
• Intrusion detection and monitoring systems operating 24/7;
• Multi-factor authentication required for all internal administrative access to player data systems.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights, jili44 will notify affected individuals and relevant authorities in accordance with applicable law.

12. Third-Party Links

jili44.asia may contain links to third-party websites or services (for example, payment processor landing pages). jili44 is not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party service you access through jili44.

13. Changes to This Privacy Policy

jili44 may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify registered players via the email address on file and post a prominent notice on jili44.asia. The "Last updated" date at the top of this Policy reflects the date of the most recent revision. Continued use of the jili44 platform following notification of changes constitutes your acceptance of the updated Policy.

14. Contact and Complaints

For any questions, concerns, or requests relating to this Privacy Policy or jili44's data practices, please contact us:

Data Protection Contact: [email protected]

If you are not satisfied with jili44's response to a privacy concern, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. jili44 is committed to working constructively to resolve all legitimate privacy concerns.